Son Of Great Moments In Cross Marketing Stupidity

If the Hello Kitty Fender Guitar wasn't bizarre enough, then how about lining up this fall so you can buy the Chrysler 300C Personal Computer. According to Brandweek Magazine, we're going to be treated to a PC that features a base unit shaped like the popular overpriced gas-guzzler. The hard drive is inside the 21-inch-long car replica, and the disc player tray pops out from under the distinctive front grille.

It's going to sell for $1,500, which puts it about 500 bucks higher than comparable computers that don't happen to look like toy cars. However, for that extra five C-notes, you get special features, like the option of having the computer make revving-up sounds when you turn it on. The desktop icons all have the winged Chrysler logo, and you can purchase custom rims for the tires. On top of that you can even have the PC make idling sounds while the computer is on, at least until you snap from the constant noise and start beating it with a toilet brush.

Initially, this special PC will be a limited run of 5,000, and it will be sold in special retail locations that cater to foolish people with too much money. It'll be interesting to see if this sort of gigantically pointless feat of cross-licensing will have any effect on the already idiotic practice of PC case modifications.